Supercoat dog food in India

At a glance

The table below is what can be established about this brand from primary records, and what cannot. Every row reading "Not established" is written up in full at the foot of the page, with what was looked for and where.

Where it is made

Origin is recorded per product, not per brand, because it varies per product. The evidence column says how strong each row is: a pack in hand outranks a filing, and a marketplace listing is the weakest thing here that is still evidence.

What it costs in India

Each row is one seller's listed price for one pack size on one date, converted to a price per kilogram so the pack sizes compare. Indian marketplace pricing moves, so a single listing is not a price and none of these is quoted on its own. 5 rows each show a seller that stocks this product with nothing payable on the day it was read. Such a row is here because it evidences distribution, and it carries no price because a figure you cannot pay is not one.

• Amazon.in, PURINA SUPERCOAT Adult Dry Dog Food with Chicken, 10 kg. Cheapest of the five sellers on this pack, with 11 percent savings stated. 4.3 from 923 ratings, the largest body of rated feedback on the Indian product. This listing names Nestle (Thai) Ltd at a six-digit Rayong postcode, names Purina Petcare India Private Ltd as importer although that company has been renamed, carries no country of origin field, and never uses the word Thailand while saying Australia twice. Net Quantity 10000.0 Grams. Item model number 12353192.
• Supertails, PURINA SUPERCOAT Adult Dry Dog Food with Chicken, 10 kg. From the shop's own variant data. MRP Rs 2,650, which is 18 percent off to the rupee. Identical to petindiaonline's figure because both apply the same discount to the same maximum retail price.
• petindiaonline, PURINA SUPERCOAT Adult Dry Dog Food with Chicken, 10 kg. Prints "MRP: Rs 2650(18% OFF)" beside a selling price of Rs 2,173, read at byte level. In Stock, with 15 reviews. The matching figure with Supertails is arithmetic rather than coincidence.
• Zigly, PURINA SUPERCOAT Adult Dry Dog Food with Chicken, 10 kg. Dearest of the four purchasable figures on this pack, Rs 252 above Amazon. Same Rs 2,650 MRP, so a smaller discount rather than a different list price.
• Supertails, SUPERCOAT Chicken Smartblend Adult, 20 kg. The cheapest rate per kilogram found for any dry dog food in this research. MRP Rs 4,500, again 18 percent off exactly. Down from Rs 4,320 at an August reading, a fall of 14.6 percent.
• petindiaonline, SUPERCOAT Chicken Smartblend Adult, 2.5 kg. Cheapest of the four sellers on this pack, read at byte level as Rs 537 against an MRP of Rs 680, which is 21 percent off. In Stock. This seller discounts the 2.5 kg harder than the 10 kg, where it takes 18 percent.
• Supertails, SUPERCOAT Chicken Smartblend Adult, 2.5 kg. MRP Rs 680. The same Rs 558 appears against this seller's 2 kg pack, which cannot be right for both sizes, so only the in-stock 2.5 kg is rated here.
• Amazon.in, SUPERCOAT Chicken Smartblend Adult, 2.5 kg. ASIN B0C8J51PL6, a 15 percent discount, In stock, sold by ETrade Online and fulfilled by Amazon. 4.2 from 631 ratings. The page prints its own unit price as Rs 22.32 per 100 g, which reconciles exactly with Rs 223.20 per kilogram. This is the third Amazon listing for the brand and it prints the Rayong postcode as the correct five digits.
• Zigly, SUPERCOAT Chicken Smartblend Adult, 2.5 kg. Dearest of the four on this pack. MRP Rs 680, matching the others on the list price and discounting less.
• Amazon.in, Purina Supercoat Puppy Chicken, 2.5 kg. Rs 650.00 with 8 percent savings stated. 4.2 from 227 ratings. This is the listing whose manufacturer field gives 7/552 and the correct five-digit Rayong postcode, and it does include the word Thailand. Net Quantity 2500.0 Grams.
• Zigly, Purina Supercoat Puppy Chicken, 2.5 kg. Three rupees above Amazon on the same pack. The puppy food runs Rs 11.20 per kilogram above this seller's adult food at the same size.
• Supertails, Purina Supercoat Puppy Chicken, 10 kg. The puppy food costs Rs 9.00 per kilogram more than the adult food at the same size and seller.
• Supertails, Supercoat Adult Healthy Weight, 3 kg. The dearest in-stock rate in the range, 86.8 percent above the 20 kg adult bag. No origin evidence of any kind was found for this formula.
• BigBasket, Purina Supercoat Adult Dry Dog Food with Chicken, 400 g pouch. The page prints its own unit price as "Rs 130 (Rs 32.5 / 100g)", which reconciles exactly with Rs 325.00 per kilogram. The smallest pack and 76.2 percent dearer per kilogram than the 20 kg. This is also the one seller read here that states the country of origin in a labelled field.

Recall checks

Each register below was searched for this brand, and then searched again for something comparable to prove it answers at all. A register that returns nothing for both has cleared nothing. India maintains no pet food recall register, so no row here can stand in for one.

Nestle India bought this brand, and the price it paid is not the price that was reported

Nestle India Limited acquired the pet food business holding Supercoat with effect from 1 October 2022 for a total cash consideration of Rs 1,421.3 million, a figure that appears in the company's audited accounts and in none of the coverage, which all reported the Rs 123.5 crore announced three months earlier.

What the company announced, and the condition it attached. Nestle India's second-quarter press release, dated 28 July 2022, states that "The Board of Directors have approved the acquisition of the Pet Food Business from PURINA Petcare India Private Limited" and that "The integration of Pet Food Business with Nestle India Limited is proposed with effect from 1st October 2022";. The next sentence gives the number and immediately qualifies it: "The cost of this transaction is INR 123.5 Crore subject to change in net asset position between 31st March 2022 and 30th September 2022 along with net cash/debt as on 30th September 2022";.

What the audited accounts record. Nestle India's annual report for 2022 states that "Pursuant to the business transfer agreement dated 18th August 2022, the Company has acquired Pet Food Business from Purina Petcare India Private Limited (PPI) with effect from 1st October 2022, as a going concern on slump sale basis", and that it did so "for a total cash consideration of Rs 1,421.3 million, determined at arms' length basis fair value of the business acquired";. The same figure appears in the cash flow statement as "Net consideration paid for acquisition of Pet Food Business (1,421.3)" and in the related party note as "Purchase of Pet Food Business, Purina Petcare India Private Limited 1,421.3";. The annual report for 2023-24 repeats it.

So the announced figure was provisional and the final one is 15.1 percent higher. Rs 1,421.3 million is Rs 142.13 crore, which is Rs 18.63 crore above the Rs 123.5 crore announced. The string "123.5" does not appear once in the 207 pages of the 2022 annual report. That is exactly what "subject to change in net asset position" meant, and no outlet went back for the settled number.

The structure matters more than the price. The report accounts for the deal as a "BUSINESS COMBINATION UNDER COMMON CONTROL" under Ind AS 103, and 2021 and 2022 figures were restated to include the acquired business. The press release records that "The valuation report of the registered valuer (PwC) and the related party transaction was approved by the Audit Committee and then by the Board with only independent directors voting";. Nestle S.A. held both sides: the 2023-24 report notes it has "100% ownership" of the selling entity and 62.76 percent of Nestle India. Money moved between two companies with the same ultimate parent.

The seller has since been renamed, which is why an old name still appears on a bag. Nestle India's 2023-24 annual report refers throughout to "Nestle Business Services India Private Limited (Formerly known as Purina PetCare India Private Limited)" and records that the company's name was "subsequently name changed to Nestle Business Services India Private Limited";. The entity was not dissolved. It was renamed, and its old name is still printed as importer of record on a live listing, which the next section takes up.

Why a buyer should care that this is a Nestle brand. It places Supercoat with Pro Plan and Friskies under one Indian owner, and the press release describes the business as having been "launched in 2018" with "far greater synergies with evolution in channel strategies now than when the business was launched";. A research note names the transferred brands as "Purina Supercoat, Purina Pro Plan and Purina Friskies";. Comparing Supercoat against Pro Plan is comparing two ranges of one company, the same trap Whiskas and Sheba set for a cat owner.

Australia's number one brand, cooked in Rayong

The Indian bag is made by Nestle (Thai) Ltd at Mabyangporn, Pluakdaeng, Rayong, and the same retail pages that print that address also call Supercoat Australia's number one dry dog food brand.

Both lines sit on one page, feet apart. BigBasket's listing for the 400 g pouch states "Country of origin: Thailand" and, on the same page, "Australia's #1 dry dog food brand now in India" and "Supercoat is developed by Nestle Purina experts with 120 years of expertise in pet nutrition";. That is the whole brand in one screen: an Australian claim, a Thai origin, and a corporate pedigree, with nothing reconciling the first two.

The factory, named on Amazon's statutory block. The 10 kg Adult Chicken listing gives "Manufacturer, Nestle (Thai) Ltd., Nestle (Thai) Ltd. 7/279, Moo 6, Mabyangporn, Pluakdaeng, Rayong 211402", with "Packer, Nestle India Limited 100/101, World Trade Centre, Barakhamba Lane, New Delhi - 110001" and "Net Quantity, 10000.0 Grams";. The Puppy 2.5 kg listing gives "Manufacturer, 7/552 Moo 6, Mabyangporn, Pluakdaeng, Rayong 21140, Thailand, Nestle (Thai), Ltd." and "Importer Contact Information, NESTLE INDIA LTD.,100/101, WORLD TRADE CENTRE, BARAKHAMBA LANE, NEW DELHI-110001.";.

Read the postcode row again. Rayong's postcode is five digits, and the 10 kg listing prints six. The two addresses contradict each other on one factory, one of them is wrong, and the brand's owner is the packer named on both. A third listing settles which way the error runs: the 2.5 kg adult pack gives "Mabyangporn, Pluakdaeng, Rayong 21140, Thailand, Nestle (Thai), Ltd", the same five-digit form as the puppy pack. So two of the brand's three Amazon listings print the correct postcode and the 10 kg is the lone outlier. This is a labelling defect rather than a safety one, and its consequence is practical: a buyer who wants to check where their food was made cannot resolve the address from the listing that sells the most.

The word Thailand is absent from the biggest bag's page entirely. On the 10 kg listing, read at byte level, "Thailand" does not occur, while "Australia" occurs twice, in the bullet "FOR ALL ADULT DOGS: Australia's #1 dry dog food brand now in India, for all breeds like Golden Retriever, Poodle, German Shepherd, Pugs, Pomeranian, and others";. A buyer on the cheapest and best-selling SKU meets an Australian claim twice, a Thai address once in a technical table, and no country of origin field at all.

The Australian product really is Australian, and it is not this one. Purina Australia's own history page says Supercoat is "made and produced right here in Australia in our factory at Blayney (Regional NSW)" and describes grain that "is bought by Purina Australia and produced at our Blayney factory in regional NSW". It adds that "Supercoat remains the trusted leader of premium dog food in Australia" and that the brand "began in Australia as a pelleted dog food with a focus on specific breeds";. So the heritage is genuine, the Blayney factory is genuine, and the bag sold in India comes from Rayong.

The importer field names a company that no longer carries that name. The 10 kg listing gives "Importer, Purina Petcare India Private Ltd. 100 & 101, World Trade Centre, Barakhamba Lane, New Delhi-110001";. That business transferred to Nestle India Limited with effect from 1 October 2022 and the company was renamed Nestle Business Services India Private Limited. The Packer field on the same listing already says Nestle India Limited, at the same address. One listing therefore names both the current owner and a retired corporate name, four years after the transfer.

Purina India's own Supercoat page does not say where the food is made

The brand's own Indian page carries recipe and nutrition copy and names no country, no factory and no importer, and it does not mention Australia either.

What the page does say. Purina India's Supercoat page states that the food is "developed by Nestle Purina experts with 120 years of expertise in pet nutrition", and describes the recipe: "Each SMARTBLEND recipe combines quality ingredients that support your dog", "SUPERCOAT SMARTBLEND", and "SMARTBLEND combines real meat, high-quality ingredients, and 22 essential" nutrients.

What it does not say, and how that was tested. The page returned HTTP 200 and 100,902 bytes of readable markup on 13 October 2026. Searched at byte level it contains no country of origin statement, no manufacturer, no importer, no occurrence of "Thailand" and no occurrence of "Australia";. The positive test for that absence is the material quoted above: the same fetch of the same bytes returns the 120 years line and three separate Smartblend passages, so the page's prose is being read rather than a shell being mistaken for an empty page.

So the Australian framing is entirely retailer-side. The claim a buyer meets appears on BigBasket and on Amazon, both of which carry brand marketing copy. The brand's own Indian page makes no geographic claim at all, in either direction. That is a more defensible position than making the Australian claim directly, and it also means the page a buyer is most likely to trust answers none of the questions this page exists to answer.

One product page could not be read. A Supercoat adult product URL on the same domain returned 404 on this attempt, so nothing is asserted from it. The brand hub page read successfully and is the source for everything above.

The range, as the sellers carry it. Supercoat Adult All Breed with Chicken, in 400 g, 2 kg, 2.5 kg, 8 kg, 10 kg and 20 kg; Supercoat Puppy with Chicken, in 2.5 kg, 3 kg and 10 kg; and Supercoat Adult Healthy Weight, in 400 g and 3 kg Zigly, the shop's own Shopify product data…. That is two life stage options, puppy and adult, plus one adult weight-management formula, which is a narrower life stage spread than most brands in this research offer and carries no senior or small-breed formula. Dogs only in India among the pages read here, with Friskies covering cats in the same transferred portfolio.

What the brand does disclose, set against what it does not. Purina India's page will disclose the nutrient count, the Smartblend positioning and the corporate pedigree, and it omits the country, the factory, the importer and the guaranteed analysis. Each of those four omissions is a question a buyer comparing an imported bag against a domestic one needs answered, and each is answerable only from a retailer's statutory block.

The cheapest dry dog food in this research, and it is imported

Supercoat's 20 kg bag runs Rs 184.50 per kilogram and its 10 kg runs from Rs 208.00 to Rs 233.20, which is below every domestically made brand in this research and roughly a quarter of the imported brand it sits beside.

The five sellers on the 10 kg Adult Chicken bag, cheapest first. Amazon Rs 2,080, Supertails Rs 2,173, petindiaonline Rs 2,173, Zigly Rs 2,332, and Animeal listing it twice at Rs 2,650 and Rs 3,180 with both out of stock Supertails, the shop's own Shopify product… petindiaonline, Purina Supercoat Adult Dog… Zigly, the shop's own Shopify product data… Animeal, the shop's own Shopify product…. Across the four purchasable figures that is a spread of Rs 252, or 12.1 percent of the cheapest.

Two sellers landing on the identical rupee figure is arithmetic, not coincidence. Supertails and petindiaonline both show Rs 2,173 on the 10 kg. Both state an MRP of Rs 2,650 and petindiaonline prints "MRP: Rs 2650(18% OFF)"; Supertails, the shop's own Shopify product…. Eighteen percent off Rs 2,650 is Rs 2,173.00 exactly, and the same 18 percent off the Rs 4,500 MRP gives Supertails' Rs 3,690 on the 20 kg. One discount rate applied to one manufacturer's price list produces matching figures at two shops.

The per-kilogram ladder rewards the big bag steeply. From Rs 325.00 at 400 g to Rs 184.50 at 20 kg is a 43.2 percent reduction in the rate Supertails, the shop's own Shopify product…. The ladder runs the expected direction at every seller checked, unlike Whiskas, where the direction of the discount changed by shop.

On where to buy, the cheapest seller changes with the pack size. Amazon is cheapest on the 10 kg at Rs 2,080, Supertails on the 20 kg at Rs 3,690, and petindiaonline on the 2.5 kg at Rs 537 against an MRP of Rs 680 Supertails, the shop's own Shopify product… petindiaonline, Purina Supercoat Adult Dog…. No single shop is cheapest across the range, and the gap between the dearest and cheapest purchasable figure on one pack reached 12.1 percent, so where to buy is worth checking per size rather than settling on one seller.

How that compares with the rest of this research. Supercoat's in-stock large bags run Rs 184.50 to Rs 233.20 per kilogram, against roughly Rs 234 for Bark Out Loud's Thai-made tier, Rs 392 for Petstar and Rs 713 to Rs 978 for Fidele Supertails, the shop's own Shopify product…. An imported food undercutting domestically made brands inverts what a buyer would expect, and the reason is worth establishing rather than asserting: this is intra-group manufacture at Nestle scale in Thailand, which is a different cost structure from a European private-label run, and the corporate relationship is documented in the accounts.

Out of stock is recorded separately from price, because the two are not the same fact. Animeal's 20 kg at Rs 4,500 and both of its 10 kg listings were unavailable, Supertails' 8 kg at Rs 2,764 and 2 kg at Rs 558 were out of stock, Zigly's 10 kg Puppy at Rs 2,398 was unavailable, and Heads Up For Tails listed the Healthy Weight 400 g at Rs 131 and 3 kg at Rs 990 with neither purchasable Supertails, the shop's own Shopify product… Zigly, the shop's own Shopify product data… Heads Up For Tails, Purina collection. Supertails shows the same Rs 558 against both a 2 kg and a 2.5 kg pack, which cannot be right for both.

One seller is counted but not priced, for a reason worth stating. Desertcart carries the 400 g pouch and renders both its price and its stock state by script, so neither could be read from the page itself. A search listing for that page displayed Rs 228, which would be 75 percent above BigBasket's rate per kilogram, and a figure that was never read from the page it belongs to does not get published here. The listing is recorded as a second seller on that pack with no price attached.

Four of nine results tell an Indian searcher this food is Australian-made

Searching from India for where Supercoat is made returns a page dominated by Australian sources describing the Australian product, and the only result that states the Indian position correctly is Google's generated summary.

Page one, and what each result tells an Indian buyer. Purina Australia's own page says the food is "produced at our Blayney factory in regional NSW", Petstock answers "Yes, Supercoat is proudly Australian-made", Pet Circle says "Proudly made in Australia", and petfoodreviews.com.au reviews the Australian range. All four are accurate about Australia and all four are the wrong answer for a bag bought in India. Purina India's own page, also on page one, says only that the food is developed by Nestle Purina experts and does not say where.

The generated summary is the only page-one source that gets the structure right. Google's AI Overview states that Supercoat is manufactured in Australia at the Nestle Purina factory in Blayney, New South Wales, for the Australian and local markets, and in Thailand by Nestle (Thai) Ltd in Rayong for distribution into markets like India. Checked against the statutory blocks and the Australian history page, both halves match Purina Australia, Supercoat Our History. It lists no sources, so this page verified each half independently rather than relying on it. This is the second brand in this research where the overview beat the organic results beneath it, after Fidele.

The questions Google reports people asking. "Is SUPERCOAT Australian owned?" and "Which is better, pedigree or SUPERCOAT?" both appear in People Also Ask. The first is the right question and the page-one results answer it misleadingly for an Indian reader. The ownership answer is Nestle S.A. through Nestle India Limited, which is Swiss-parented rather than Australian.

On the review query, the independent assessment is thin and mostly not about India. Page one is Reddit's r/labrador with an Indian user's thread, purina.in, Flipkart's product reviews showing 207 ratings and 13 written reviews, petindiaonline, petfoodreviews.com.au with 43 reviews of the Australian product, a Supertails listicle, two YouTube reviews at 18,000 and 7,400 views, and an Amazon puppy listing at 4.3 from 251 ratings. The largest single body of rated feedback on the Indian product is the 923 ratings on the 10 kg Amazon listing, at 4.3.

The listicle claim names nobody. Supertails' ranking of vet-recommended brands says "Supercoat earns veterinary recommendation through Purina's extensive research backing". No veterinarian is named, and research backing is not the same thing as a recommendation from a named clinician. This directory reports such a claim and attributes it rather than passing it on, and the standard is on our how we test page.

What the summary says about the recipe, and why it is not quoted as fact here. The AI Overview gives minimum 23 percent protein and 10 percent fat for the adult food, minimum 26 percent and 12 percent with DHA for the puppy food, and names "cereals and cereal by-products (such as wheat, rice bran, and corn) as primary grain sources". None of those figures was found on a pack panel or on Purina India's own page in the reads done for this page, so they are recorded as a claim from a generated summary and are listed in what is not established.

What Indian law requires of an imported dog food

Supercoat is imported, so it enters India under a permit from the animal husbandry department rather than the food regulator, and no compulsory nutritional standard applies to it.

Pet food is not legally food in India. The Food Safety and Standards Act, 2006 defines food for human consumption and excludes animal feed, so the Food Safety and Standards Authority of India sets no compulsory nutritional standard for dog food. Every nutritional claim on this brand sits outside a standard a reader can check it against.

The Indian standard for kibble is voluntary, and for this brand it is also the wrong one. IS 11968:2019 is the Bureau of Indian Standards specification for extruded pet food and conformity is not compulsory. No BIS, ISI or IS 11968 reference was found on purina.in or any listing read for this page. For an Australian-heritage brand the comparable voluntary standard would be AS 5812, and neither standard is claimed anywhere that was read.

The regime that does apply sits with the animal husbandry department. The Animal Quarantine and Certification Service publishes India's import procedures, names the Pet Food Products of Animal Origin (Import into India) Order, 2008, and states that a Sanitary Import Permit is issued for high risk products listed in notification SO 2666(E) dated 16.10.14, with pet foods as item 6, requiring an official health certificate from the country of origin. Supercoat's recipes are chicken based, so they are products of animal origin and a Thai veterinary authority would have issued that certificate.

The labelling duty is where the listings are strongest and still incomplete. The Legal Metrology (Packaged Commodities) Rules require a pre-packaged commodity to declare the country of origin where it is imported, together with the manufacturer, packer or importer, and to state the net quantity. Supercoat's listings carry the fullest statutory sets in this research, naming a manufacturer, a packer and an importer on the same page. Neither Amazon listing carries a country of origin field at all, and the one seller that states the country plainly is BigBasket Amazon.in, PURINA SUPERCOAT Adult Dry Dog….

No FSSAI licence number appears anywhere. Not on purina.in and not on any retail listing read here. An importer and marketer of pet food in India would be expected to hold a licence, and nothing found suggests otherwise, so this is a disclosure gap rather than a compliance finding. Across every brand in this research the only licence number found on a pack belongs to Henlo.

The recall history here is recorded per register, with the limits of each stated. Both checks below cover the United States, because that is where a brand-level search is genuinely possible, and the FDA's own animal and veterinary register reports 63 entries of which only the ten most recent could be read today. The ACCC Product Safety Australia register is the right instrument for the Blayney-made product, and it refused a direct client on this attempt for the brand terms and for the controls alike, so this page reports no result from the ACCC either way. An entry on that Australian register would in any case concern a bag made at Blayney rather than one made at Rayong, and the two must not be read as evidence about each other.

What we could not establish

The 12 questions below are the ones this page could not answer, and they are published rather than left out. Each one names what was looked for, where, why it could not be settled, and the test that would show it if the answer were there.

What the Australian recall register holds for Supercoat or Purina

A keyword search of the Australian product recall register at productsafety.gov.au

Looked in: the register's own search endpoint, which returned 403 to a direct client on this attempt for every term, the same endpoint for the controls dog food and pet food, which also returned 403

Why it could not be settled: Supercoat is an Australian brand made at Blayney for the Australian market, which makes this register the jurisdictionally correct one for the Australian product. Because the controls returned 403 as well, a nil here would be evidence about the instrument and not about the brand, so no Australian result is reported. An Australian recall would in any case concern a Blayney-made bag rather than the Rayong-made Indian one, and the two must not be read as evidence about each other.

What would show otherwise: The register read with the controls returning rows, then the brand terms run by the same method, would close it.

What the other 53 entries in the FDA Animal and Veterinary register hold

All 63 entries the register reports, searched for the brand and its parents

Looked in: the register's keyword search, which returned 503 for the brand terms and for the controls alike, the register's data download endpoint, which returned 503 in three formats, the register's listing page, which loaded and yielded the ten most recent entries

Why it could not be settled: The nil reported above is a nil across ten entries, and the register says it holds 63. The ten read include a Pedigree dog food recall, which proves the register lists this kind of product by brand, so the ten-row nil is meaningful and it is not the whole register. Reporting it as a complete search would overstate it by 53 rows. The whole-database brand search is the openFDA check, which covers a different and larger dataset.

What would show otherwise: The register's search or download endpoint answering, or its pagination read through, would cover all 63 entries.

Which of the two printed addresses for the Rayong factory is correct

A single authoritative address for Nestle (Thai) Ltd's Mabyangporn plant

Looked in: the Amazon 10 kg listing, which gives 7/279 and the six-digit postcode 211402, the Amazon 2.5 kg puppy listing, which gives 7/552 and the five-digit postcode 21140, Purina India's own page, which names no factory at all

Why it could not be settled: Rayong's postcode is five digits, so the six-digit form on the 10 kg listing is wrong on its face, and the street numbers differ as well. One of the two is right and nothing read here says which. It matters because the address is the only route from an Indian listing to the plant, and a buyer cannot resolve it.

What would show otherwise: The address printed on a physical pack, or a plant address published by the manufacturer, would settle it.

Whether the Thai plant supplies every Indian SKU

A manufacturer or origin statement on each pack size sold in India

Looked in: two Amazon listings, the 10 kg adult and the 2.5 kg puppy, which both name Nestle (Thai) Ltd, BigBasket's 400 g pouch, which states Thailand, the Supertails, Zigly, Animeal, petindiaonline and Heads Up For Tails listings, none of which was found to carry a manufacturer field

Why it could not be settled: Three sizes point to Thailand and the rest of the range carries no origin data in the pages read. A multinational can and does source one market from several plants, so extending three data points across six pack sizes and three formulas would be an assumption rather than a finding. The Healthy Weight formula in particular has no origin evidence of any kind.

What would show otherwise: A manufacturer or country field on the remaining pack sizes, or a statement from the importer, would close it.

Why a live listing still names Purina Petcare India Private Ltd as importer

An explanation or a corrected importer field on the 10 kg listing

Looked in: the Amazon 10 kg listing, which names that company as importer while naming Nestle India Limited as packer at the same address, Nestle India's 2023-24 annual report, which records the rename to Nestle Business Services India Private Limited

Why it could not be settled: The business transferred with effect from 1 October 2022 and the selling company was renamed, so the importer field names a company under a name it no longer uses. Whether the listing is simply stale, or whether the renamed entity still acts as importer of record under its new name, is not established, and attributing it to neglect would be unsupported. The distinction matters only to a reader trying to identify who is legally responsible for the import.

What would show otherwise: A corrected listing, or an import document naming the current importer of record, would establish it.

Whether the Rs 1,421.3 million consideration was ever reported publicly

Any coverage citing the settled figure rather than the July 2022 announcement

Looked in: Business Standard, Moneycontrol and ICICI Direct, which all give Rs 123.5 crore, Livemint and Petfood Industry, which give Rs 125.3 crore and INR 1,253 million, the 2022 annual report, in which the string 123.5 does not appear across 207 pages

Why it could not be settled: What is established is that the audited figure is Rs 1,421.3 million and that five secondary sources carry the provisional one. Whether some outlet did report the final number is a claim about the whole of the press, which no search can settle, so this page says only that the sources read carry the announcement. Absence from the sources read is not absence from the record.

What would show otherwise: Coverage citing the Rs 1,421.3 million figure, or its absence confirmed across a defined set of outlets, would close it.

The guaranteed analysis for the Indian formulas

A protein, fat and fibre panel for the Indian product on the brand's own page or a pack image

Looked in: Purina India's own Supercoat page, which describes Smartblend and 22 essential nutrients without publishing a panel, Google's AI Overview, which gives minimum 23 percent protein and 10 percent fat for adult and 26 percent and 12 percent for puppy, the retail listings read here, none of which carried a full panel

Why it could not be settled: The figures circulating come from a generated summary that cites no source, and a summary is evidence about a topic rather than evidence of a number. They are plausible and they are not verified, so this page reports them as a claim and does not use them. Whether the Indian Smartblend recipe matches the Australian one is a separate open question.

What would show otherwise: A photograph of the guaranteed analysis panel on an Indian pack, or a published panel from the importer, would establish it.

Whether the Indian recipe is the same as the Australian one

An ingredient list for the Indian product set against the Australian product

Looked in: Purina India's page, which uses the Smartblend name without publishing an ingredient list, Purina Australia's history page, which describes the Australian Smartblend development, the Indian retail listings, which carry marketing copy rather than ingredient panels

Why it could not be settled: The brand uses one name, Smartblend, in both markets while using two factories, and a shared name does not establish a shared formula. Multinationals routinely reformulate for local supply and local taste. Nothing read here states either way, so the page does not treat Australian reviews or Australian nutritional data as describing the Indian bag.

What would show otherwise: Ingredient lists from both markets, or a statement from the brand that the formula is common, would settle it.

Why Animeal lists the same 10 kg bag twice at Rs 2,650 and Rs 3,180

A difference between the two listings that would explain a 20 percent gap

Looked in: Animeal's own product data, which carries two separate Adult Chicken 10 kg entries at those prices with both out of stock

Why it could not be settled: Two live listings for one pack size at prices 20 percent apart cannot both be the price, and both being out of stock is consistent with one being a stale duplicate. Which is the current entry is not established, so neither figure is used in the price table and the seller is recorded as unstocked. A buyer meeting only the higher one would pay 53 percent more per kilogram than the cheapest seller.

What would show otherwise: The listings read again when the bag is back in stock would show which survives.

Why Supertails shows Rs 558 against both a 2 kg and a 2.5 kg pack

A per-variant price distinguishing the two sizes

Looked in: Supertails' own product data, which gives Rs 558 for the 2 kg and Rs 558 for the 2.5 kg, with the 2 kg out of stock

Why it could not be settled: One price against two pack sizes 25 percent apart cannot be right for both, and it is the signature of a retired variant left at the price of its replacement. The per-kilogram figure in the table uses the in-stock 2.5 kg only. This is the same defect found on Fidele, where one seller showed a single figure against two sizes four times apart.

What would show otherwise: The 2 kg read again when in stock, or a current price list from the importer, would resolve it.

The import licensing route under the 2008 Order

A permit number, a veterinary health certificate reference, or the text of the Order

Looked in: the AQCS procedures page, which names the Order and the high-risk list without reproducing the Order's text, every listing read for this page, none of which references a permit, Purina India's page, which names no importer and no permit

Why it could not be settled: The regime is established and its application to any consignment is published nowhere found. No register of permits issued under the Order was located, which is a limit of the regime rather than a finding about this company. It applies to this brand and not to the domestically made brands in this research.

What would show otherwise: The 2008 Order read in full, plus a permit number on an import document, would establish both halves.

Whether any FSSAI licence number appears on a Supercoat pack or listing

A licence number on the brand's own Indian page or any retail listing

Looked in: purina.in's Supercoat brand page, the Amazon, BigBasket, Supertails, Zigly, Animeal, petindiaonline and Heads Up For Tails listings

Why it could not be settled: An importer and marketer of pet food in India would be expected to hold a licence, and nothing found suggests otherwise. What is established is only that none of the pages read publishes a number, so a reader cannot check it against the regulator's register. This held for every brand in this research except one.

What would show otherwise: A licence number printed on a pack or published by the importer would close it.