Cat food brand
Purina Felix cat food in India
Felix opens its Indian product copy with "World's No. 1 Cat Food Company" and never says who makes the food. The pack does: a third-party Thai manufacturer at Samut Sakhon. This page records that company, the four seller fields it wrongly fills, why a US recall search tells you nothing about this brand, and a 32 percent price spread on one box of twelve pouches.
Quick answer
Purina Felix cat food sold in India is made in Thailand by Thai Union Manufacturing Co., Ltd. at Samut Sakhon, a third-party manufacturer named on retailer listings and nowhere on Purina India's own Felix page, which opens instead with "World's No. 1 Cat Food Company". Nestle owns the brand and does not make this food. It is wet food only in India, in 85 gram and 70 gram pouches, and a box of twelve runs from Rs 498 to Rs 660 depending on seller.
At a glance
The table below is what can be established about this brand from primary records, and what cannot. Every row reading "Not established" is written up in full at the foot of the page, with what was looked for and where.
| Record | What the primary sources show |
|---|---|
| Brand | Purina Felix |
| Also sold as | Felix, FELIX, Felix As Good As It Looks, Felix Gravy Lover |
| Species | Cat |
| Corporate owner | Nestle India Limited |
| Indian entity | Nestle India Limited (CIN L15202DL1959PLC003786) |
| FSSAI licence | Not established, see below |
| Retailer's own brand | No |
Where it is made
Origin is recorded per product, not per brand, because it varies per product. The evidence column says how strong each row is: a pack in hand outranks a filing, and a marketplace listing is the weakest thing here that is still evidence.
| Product or line | Made in | Evidence | Note |
|---|---|---|---|
| Felix with Chicken in Jelly and Gravy Lover Mackerel (Supertails listings) | Thailand, made by Thai Union Manufacturing Co., Ltd. | Retailer listing (weak) | "Country of Origin: Thailand" with "Name & Address of Manufacturer: Thai Union Manufacturing Co., Ltd., 30/24 Rama 2 Road, Mueang Samut Sakhon district, Samut Sakhon 74000, Thailand." The same value also fills Marketed by AND Imported by, which cannot describe an importer into India, so the listing that names the real maker gets the importer field wrong. Read at byte level on both a jelly product and a Gravy Lover product with identical results. |
| Felix Tuna in Jelly Kitten and Gravy Lover Chicken (Heads Up For Tails listings) | Thailand, with an Indian importer named and no manufacturer | Retailer listing (weak) | "Country of Origin: Thailand" with "Imported & Marketed by: Purina Petcare India Pvt Ltd-Jacaranda Marg M Block DLF City Phase II, Gurgaon, New Delhi, 122002" and net quantity stated as 4.08 kg (48 x 85 gm) and 3.36 kg (48 x 70 gm). A second independent seller agreeing on Thailand. The importer named is a company since renamed Nestle Business Services India Private Limited, and no manufacturer is printed. |
| Felix Tuna in Jelly Adult 85 g (Zigly listing) | Not stated | Retailer listing (weak) | This seller publishes no country of origin for Felix and collapses the statutory block into one field, "Manufacturer or Importers Name: Nestle India", naming the Indian marketer where a manufacturer belongs. The page returned HTTP 200 with 1,197,730 bytes and the literals Thailand and Thai Union do not appear on it at all. |
| Felix, as described on Purina India's own brand page | Not stated | Brand's own site | The page returned HTTP 200 and 16,870 characters of readable prose on 13 October 2026 and contains no country of origin, no manufacturer, no importer and no FSSAI number, while opening its newest product copy with "World's No. 1 Cat Food Company, Nestle Purina brings to you Purina Felix Gravy Lover". The positive test for that absence is that the same bytes yield the AAFCO claim, the one-pouch-per-kilogram feeding guide and the colour-variation answer. |
| The Indian seller of the brand | Not stated in the filing, which establishes the corporate chain rather than the plant | Company filing | Nestle India's audited annual report records the acquisition of the Pet Food Business from Purina Petcare India Private Limited with effect from 1 October 2022 on a slump sale basis for a total cash consideration of Rs 1,421.3 million, and the 2023-24 report records the seller's rename to Nestle Business Services India Private Limited alongside Nestle S.A.'s 62.76 percent holding in Nestle India. The filing names no manufacturing site, so it is cited for ownership and for the retired importer name, not for origin. |
| Felix sold outside India, for contrast | Varies by market, with four countries named on one page of search results | Brand's own site | Nestle's own global brand page says Felix "was launched in Holland by Ralston Purina", Purina UK publishes its own Felix brand page, and Nestle's East and Southern Africa arm announced in July 2026 that the brand "has arrived in South Africa with a new range of 85g Singles pouches". An Australian review site records Australia as the country of origin for the product it tested. None of this describes the Indian pouch and it is recorded to show that the brand changes manufacturer by market, which is why foreign reviews of its ingredients do not transfer. |
What it costs in India
Each row is one seller's listed price for one pack size on one date, converted to a price per kilogram so the pack sizes compare. Indian marketplace pricing moves, so a single listing is not a price and none of these is quoted on its own. One row shows a seller that stocks this product with nothing payable on the day it was read. Such a row is here because it evidences distribution, and it carries no price because a figure you cannot pay is not one.
| Product | Pack | Price | Per kg | Seller | Checked |
|---|---|---|---|---|---|
| Felix Salmon in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 498.0 | Rs 488 | Supertails | 2026-10-13 |
| Felix Salmon in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 498.0 | Rs 488 | Heads Up For Tails | 2026-10-13 |
| Felix Salmon in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 561.0 | Rs 550 | Petsworld | 2026-10-13 |
| Felix Salmon in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 581.0 | Rs 570 | Blinkit | 2026-10-13 |
| Felix Salmon in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 660.0 | Rs 647 | Zigly | 2026-10-13 |
| Felix Tuna in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 515.0 | Rs 505 | Supertails | 2026-10-13 |
| Felix Tuna in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 627.0 | Rs 615 | Heads Up For Tails | 2026-10-13 |
| Felix Tuna in Jelly, adult, 85 g pouch, box of 12 | 1.02 kg | Rs 660.0 | Rs 647 | Zigly | 2026-10-13 |
| Felix Gravy Lover, adult, 70 g pouch, box of 12 | 0.84 kg | Rs 581.0 | Rs 692 | Supertails | 2026-10-13 |
| Felix Gravy Lover, adult, 70 g pouch, box of 12 | 0.84 kg | Rs 581.0 | Rs 692 | Heads Up For Tails | 2026-10-13 |
| Felix Gravy Lover, adult, 70 g pouch, box of 12 | 0.84 kg | Not in stock | n/a | Zigly | 2026-10-13 |
- Supertails, Felix Salmon in Jelly, adult, 85 g pouch, box of 12. Joint cheapest of the five, to the rupee, with Heads Up For Tails. Compare-at Rs 660. This seller's 24 and 48 boxes of the same flavour hold the same Rs 488.24 per kilogram, so there is no bulk discount above twelve pouches on salmon.
- Heads Up For Tails, Felix Salmon in Jelly, adult, 85 g pouch, box of 12. Identical to Supertails on salmon, and Rs 112 dearer than Supertails on tuna, so the two shops do not rank the flavours the same way. Compare-at Rs 660.
- Petsworld, Felix Salmon in Jelly, adult, 85 g pouch, box of 12. Compare-at Rs 660. This seller's 24-box is Rs 1,122, which is the same Rs 550.00 per kilogram, so it too offers no discount for the bigger box.
- Blinkit, Felix Salmon in Jelly, adult, 85 g pouch, box of 12. Compare-at Rs 660. The same page prices a single 85 g pouch at Rs 53 against a Rs 55 maximum retail price, which is Rs 623.53 per kilogram, so buying the box saves 8.6 percent over buying singles. Its 24-box at Rs 1,122 is Rs 550.00 per kilogram.
- Zigly, Felix Salmon in Jelly, adult, 85 g pouch, box of 12. Dearest of the five, 32.5 percent above the cheapest, and priced at the full maximum retail price with compare-at equal to price. This seller charges Rs 647.06 per kilogram for every jelly flavour at every pack size, which is Rs 55 a pouch whatever a buyer does.
- Supertails, Felix Tuna in Jelly, adult, 85 g pouch, box of 12. Compare-at Rs 660. Tuna is this seller's second cheapest flavour and the dearest at Heads Up For Tails, which is the clearest example of flavour mattering more than quantity on this brand.
- Heads Up For Tails, Felix Tuna in Jelly, adult, 85 g pouch, box of 12. Compare-at Rs 660. Rs 112 above the same seller's salmon box and Rs 112 above Supertails' tuna, so a buyer loyal to one flavour at one shop pays the most of anyone here.
- Zigly, Felix Tuna in Jelly, adult, 85 g pouch, box of 12. The same flat figure this seller charges for every jelly flavour, which means it is cheapest on nothing and dearest on salmon by Rs 162.
- Supertails, Felix Gravy Lover, adult, 70 g pouch, box of 12. The same Rs 581 as Heads Up For Tails, and the dearest rate per kilogram in the range because the pouch is 70 g rather than 85 g. This seller's 96-pouch case is Rs 4,382 for both pouch sizes, which makes the Gravy Lover case 21.4 percent dearer per kilogram than the jelly case at an identical price.
- Heads Up For Tails, Felix Gravy Lover, adult, 70 g pouch, box of 12. Identical to Supertails to the rupee. This seller states net quantity as 3.36 kg for 48 x 70 gm, against 4.08 kg for 48 x 85 gm on the jelly line, which is where the pouch-size difference becomes visible to a reader.
Recall checks
Each register below was searched for this brand, and then searched again for something comparable to prove it answers at all. A register that returns nothing for both has cleared nothing. India maintains no pet food recall register, so no row here can stand in for one.
| Register | Hits for this brand | Control | What a nil result is worth here | Checked |
|---|---|---|---|---|
| US FDA Animal & Veterinary recalls | 0 | 1 for the register's own listing, which reports 63 entries and whose ten most recent include a Pedigree wet dog food recall of 2 July 2026 by Mars Petcare US, Inc., and which separately carries three Nestle Purina notices, none of them Felix | Meaningful but window-bounded to about three years | 2026-10-13 |
| openFDA enforcement API | 0 | 2 for product_description:"dog food", the identical method on the same day | Nothing: the API does not index animal food | 2026-10-13 |
Read the jurisdiction before the result. This nil is a DISTRIBUTION fact and not a safety one, and that is established positively rather than assumed: Purina's own United States brand page lists nineteen brands and Felix is not among them, while Pro Plan and Friskies are, so the page rendered and the absence is real. A United States register has no occasion to hold an entry for a product not sold in the United States. The register itself demonstrably works and returns this brand's own corporate parent, carrying three Nestle Purina notices of which two are Pro Plan and one is Muse, none Felix. The registers that would actually cover a Thai-made European and Asian brand are the EU RASFF system, the UK Food Standards Agency and the Thai regulator, and all three were unreadable on this date, which is recorded in what is not established with their HTTP codes. A page reporting only no FDA recalls would be technically true and substantively misleading.
This nil carries two independent reasons to disregard it and is published only to record that the endpoint was queried. First, coverage: the openFDA food enforcement endpoint was tested on the same day against known positives, and 0 of 7 firms with documented pet food recalls return any row from it, including Mars Petcare's Pedigree recall of 2 July 2026 that the US FDA animal and veterinary register carries, while human-food controls on the same openFDA endpoint return 42 rows for one firm and 1,354 for one category, and its "pet food" control row is itself a diced-carrot recall, so openFDA does not meaningfully index pet food recalls at all. Second, jurisdiction: it is a United States register and Felix is absent from Purina's own United States brand list. Either reason alone would make this nil uninformative about the brand.
Nestle owns Felix and does not make it
Felix belongs to Nestle Purina and is sold in India by Nestle India Limited, and the food itself is made by a company outside the group.
Who sells it in India. Purina India's contact page gives Nestle India Ltd at Nestle House, Jacaranda Marg M Block, DLF City Phase II, Gurgaon 122002, with its footer reading "Reg. Trademark of Nestle S.A.". Nestle India Limited, CIN L15202DL1959PLC003786, acquired the pet food business from Purina Petcare India Private Limited with effect from 1 October 2022 for a total cash consideration of Rs 1,421.3 million, recorded in its audited accounts. The full transaction is set out on the Pro Plan page, because both brands moved in it.
Felix is one of seven Purina brands on an Indian shelf, which a shortlist should disclose. Purina India's brand index carries Felix, Pro Plan, Friskies, Friskies Dog, Supercoat, Beta and Purina ONE. A cat owner choosing between Felix and Whiskas or Sheba is choosing between Nestle and Mars, and neither pack says so. Google reports people asking "Is Purina Felix better than Whiskas?", which is precisely the comparison the labels do not help with.
This page publishes no history for Felix before Nestle, and the reason is on page one of a Google search. Nestle's own global brand page says "Felix was launched in Holland by Ralston Purina", while Wikipedia and a cat-care site both say the brand began with a single factory at Biggleswade in Bedfordshire, England. Those are different origin stories from sources of different weight, neither read from a company archive, and a dated founding year here would be invented precision. It is listed in what is not established.
The Indian range is wet food only, and the pouches come in two sizes. FELIX As Good As It Looks in 85 gram pouches, in mackerel, sardine, chicken, salmon and tuna in jelly for adults and tuna and chicken for kittens, plus a newer Gravy Lover line in 70 gram pouches in mackerel, salmon, tuna and chicken Supertails, the shop's own Shopify product…. No dry Felix line appears at any seller read. The two pouch sizes matter for price and the next-but-one section shows why.
The brand is expanding, which dates the Indian range. Nestle's East and Southern Africa arm announced in July 2026 that "FELIX, the wet cat food brand from Nestle Purina, has arrived in South Africa with a new range of 85g Singles pouches for cats and kittens". The same 85 gram format and the same two life stage labels, adult and kitten, are what India gets.
One piece of feeding guidance the brand publishes, which is concrete enough to use. Its own page states the food "is suitable for daily feeding as per the guide of 1 pouch per kg of body weight, divided into at least two meals". That is a checkable instruction rather than a slogan, and a four kilogram cat on that guide eats four pouches a day, which is the number to carry into any price per kilogram below.
The pack names a Thai company the brand's own page never mentions
Felix sold in India is made by Thai Union Manufacturing Co., Ltd. at Samut Sakhon in Thailand, named in the statutory block on Supertails listings, while Purina India's Felix page gives no country, no manufacturer and no importer.
What the label says, read from raw markup. Supertails' Felix listings give "Country of Origin: Thailand" and "Name & Address of Manufacturer: Thai Union Manufacturing Co., Ltd., 30/24 Rama 2 Road, Mueang Samut Sakhon district, Samut Sakhon 74000, Thailand.". Heads Up For Tails independently gives "Country of Origin: Thailand" with "Imported & Marketed by: Purina Petcare India Pvt Ltd-Jacaranda Marg M Block DLF City Phase II, Gurgaon, New Delhi, 122002". Two unrelated retailers agree on Thailand.
So Nestle owns the brand and a third party makes the food. Thai Union is a large listed Thai seafood group, which is a coherent fit for a range built on mackerel, sardine, salmon and tuna. Contract manufacture is ordinary in this category and is not a criticism. What it changes is whose quality system is actually in play, and whether the same plant makes competing brands, neither of which a buyer can learn from the brand's own pages.
| Seller | Country of Origin | Manufacturer named | Importer named |
|---|---|---|---|
| Supertails, jelly and Gravy Lover alike | Thailand | Thai Union Manufacturing Co., Ltd., Samut Sakhon | Thai Union Manufacturing Co., Ltd., at the same Thai address |
| Heads Up For Tails | Thailand | not printed | Purina Petcare India Pvt Ltd, Gurgaon |
| Zigly | not printed | given only as "Manufacturer or Importers Name: Nestle India" | the same single field |
| purina.in, the brand's own page | not stated | not stated | not stated |
Read the first row again, because the field is impossible. Supertails fills Manufacturer, Marketed by AND Imported by with the same Thai company at the same Thai address. A company in Samut Sakhon cannot be the importer into India; an importer is by definition on the Indian side of the border. So the seller that names the real manufacturer gets the importer wrong, and the seller that names the real importer does not name the manufacturer. Neither page gives a reader both facts correctly.
This is the mirror image of a defect found on an Indian-made brand. Kennel Kitchen's listings at the same retailer put the Indian maker into the Imported by field, for a food made in Alwar that has no importer at all. Here a foreign manufacturer is put into the same field for a food that genuinely is imported. One template, filled wrongly in both directions, which is why a statutory field at a retailer is the weakest evidence this page uses even when it carries the right company name.
And the importer named is a company under a retired name. Heads Up For Tails gives Purina Petcare India Pvt Ltd, whose pet food business transferred to Nestle India Limited on 1 October 2022 and which was later renamed Nestle Business Services India Private Limited. That makes Felix the third brand in this research carrying that retired name on a live listing, after Supercoat and Pro Plan, and it decides which company a complaint reaches.
What the brand's own page says instead, and how that absence was tested. purina.in's Felix page opens its Gravy Lover copy with "World's No. 1 Cat Food Company, Nestle Purina brings to you Purina Felix Gravy Lover". The page returned HTTP 200 and 16,870 characters of readable prose on 13 October 2026 and contains no country of origin, no manufacturer, no importer and no FSSAI number. The positive test for that absence is that the same bytes yield the World's No. 1 line, the AAFCO claim, the feeding guide and a candid answer about colour variation, so the page is being read rather than a shell mistaken for silence.
The finding here is not that anyone misled anybody. It is that a buyer reading "World's No. 1 Cat Food Company, Nestle Purina brings to you Purina Felix" would reasonably take Nestle to be making the food, and the company that does make it is named only in a statutory block on a shop's page, where one of the three fields it appears in is wrong. That gap between what the brand page says and what the label says is exactly what a brand hub exists to close.
The brand cites an American standard, and India has no mandatory one
Purina India states that Felix is formulated to meet nutritional standards set by AAFCO, an American body, and nothing on the page references India's own IS 11968:2019.
The claim, quoted exactly. "It is formulated to meet the nutritional standards established by AAFCO and is enriched with Vitamins D & E along with other vital minerals to support immunity". The AAFCO reference appears three times on the page and travels onto retailer listings for the Gravy Lover line, where it appears five times on one Supertails page.
What that does and does not tell an Indian reader. The Association of American Feed Control Officials publishes model regulations and nutrient profiles. It is not a regulator, it certifies nothing, and its profiles carry no legal force in India. "Formulated to meet" is the weaker of the two ways a product can be substantiated against a profile, the other being a feeding trial, and no profile, formulator, laboratory or trial is named anywhere on the page.
This is not a violation of anything and it is worth explaining rather than flagging. India has a pet food standard, IS 11968:2019, and conformity to it is voluntary, so there is no Indian standard a brand is obliged to cite. A Thai-made, Nestle-branded cat food telling an Indian buyer it meets an American association's nutrient profiles is a straightforward consequence of that gap. Carniwel is the only other brand in this research to name any standard, and it names the same American one.
The one nutrient panel found anywhere, and where it comes from. Purina's Arabia site publishes a guaranteed analysis for the 85 gram Salmon in Jelly: crude protein 12 percent, crude fat 2.8 percent, crude fibre 0.5 percent, crude ash 3 percent and moisture 82 percent. That is a regional site for a different market and this page uses it only to show what such a panel looks like, because purina.in publishes none. Whether the Indian pouch matches those figures is not established.
Read the moisture figure before comparing any price. At 82 percent moisture, a wet pouch is mostly water, which is why a per-kilogram figure for wet food can never be set beside a dry-food figure. Felix's cheapest rate below is about Rs 488 per kilogram; Kennel Kitchen's kibble runs Rs 179.67 per kilogram, and the two numbers describe different kinds of thing. The brand's own one-pouch-per-kilogram guide is the honest way to turn its price into a daily cost.
A candid answer worth crediting. The same page explains why the product looks inconsistent: "As we remove artificial colours from our recipes, you may see slight differences in the colour of chunks, gravy or jelly, and even some visible veggie bits". A brand volunteering why its food varies in appearance is unusual in this research and is fair to record alongside the things it does not disclose.
A US recall search tells you nothing about this brand, and here is the proof
Felix is not among the nineteen brands Purina lists for the United States, so a US FDA recall search has no occasion to record anything about it, and the registers that would cover a Thai-made European brand could not be read.
The positive test, from the company's own US site. Purina's United States brand page lists ALPO, Beggin', Beneful, Breeze, Busy, DentaLife, Fancy Feast, Friskies, Kit & Kaboodle, Moist & Meaty, Petivity, Purina Cat Chow, Purina Dog Chow, Purina ONE, Purina Pro Plan, Purina Pro Plan Veterinary Diets, Purina Puppy Chow, Tidy Cats and Whisker Lickin's. Felix is not among them. Neither is Supercoat nor Beta, the other two Purina brands sold in India and not in America.
Why that matters more than the nil itself. The control is intrinsic and strong: the same page names the brands that ARE sold in the United States, including Pro Plan and Friskies, so the page rendered fully and Felix's absence is meaningful rather than a failed fetch. The US FDA animal and veterinary recall register would therefore have no occasion to hold a Felix entry at all, so its nil for this brand is a distribution fact and not a safety one, and that jurisdictional gap is exactly why an absence of US recalls for a product not sold in the United States signals nothing in either direction.
The registers that would cover this brand could not be read on this attempt. Felix's markets are Europe, Asia and now southern Africa, and the product is made in Thailand, so the relevant registers are the European Commission's RASFF system, the United Kingdom's Food Standards Agency alerts and the Thai regulator. On 13 October 2026 the RASFF Window returned HTTP 200 and served a JavaScript shell with no readable content, the UK Food Standards Agency alerts search returned HTTP 403 for the brand term and for the control alike, and the Thai FDA site returned a 1,657-byte stub United Kingdom Food Standards Agency.
So this page cannot tell you Felix has no recall history anywhere, because the EU RASFF portal and the UK Food Standards Agency alerts search, the two registers that would hold one, were unreadable on this attempt, while the US FDA animal and veterinary register, the one that was readable, has no jurisdiction over a product not sold in its market. Those are two different kinds of nothing and neither is a clean bill of health. A page reporting only a nil on the US FDA register would be technically true and substantively misleading, which is why the jurisdiction is stated before the result rather than after it.
One episode that is NOT this brand, recorded so nobody attaches it later. The US FDA register read for this page returns no Felix entry and the RASFF portal that would cover Europe did not answer, so neither speaks to the United Kingdom feline pancytopenia episode of 2021, which concerned cat food made by Fold Hill Foods for own-label and other brands and not Felix. It appears here only because a reader searching for a UK cat food recall in that period will meet it, and attaching it to this brand would be wrong.
And the Purina investigation on the Pro Plan page is not this brand either. The US FDA examined roughly 1,300 adverse event reports about Purina pet foods between November 2023 and April 2024, sampling four unnamed Purina brands at American retail, and concluded the evidence did not identify a public health concern while still issuing a Form FDA 483. Those four brands stay unnamed in FDA's own summary. Given that Felix is absent from Purina's US brand list, its inclusion is unlikely, and unlikely is inference rather than evidence, so it is listed in what is not established.
The same box of twelve pouches costs Rs 498 or Rs 660
Felix's 85 gram Salmon in Jelly in a box of twelve runs from Rs 498 at two sellers to Rs 660 at a third, and one seller charges the same rate per kilogram whatever the flavour and whatever the quantity.
The five sellers on one box, cheapest first. Supertails Rs 498, Heads Up For Tails Rs 498, Petsworld Rs 561, Blinkit Rs 581 and Zigly Rs 660 Heads Up For Tails Petsworld, Purina Felix Salmon in Jelly… Blinkit, Felix Salmon with Jelly Adult Wet… Zigly, the shop's own Shopify product data…. Twelve 85 gram pouches is 1.02 kilograms delivered, so that is Rs 488.24 to Rs 647.06 per kilogram, and the dearest seller charges 32.5 percent more than the cheapest for the identical box.
| Seller | Salmon | Tuna | Chicken | Per kg range |
|---|---|---|---|---|
| Supertails | Rs 498 | Rs 515 | Rs 557 | 488.24 to 546.08 |
| Heads Up For Tails | Rs 498 | Rs 627 | Rs 530 | 488.24 to 614.71 |
| Petsworld | Rs 561 | not read | not read | 550.00 |
| Blinkit | Rs 581 | not read | not read | 569.61 |
| Zigly | Rs 660 | Rs 660 | Rs 660 | 647.06 flat |
Zigly charges one rate for everything, which is the clearest finding here. Every jelly flavour at every pack size is Rs 55 a pouch: Rs 330 for six, Rs 660 for twelve, Rs 1,320 for twenty-four, which is Rs 647.06 per kilogram throughout. There is no bulk discount and no flavour variation at all. The other sellers vary by flavour by up to Rs 129 on one box, so a buyer who shops by flavour is making a bigger difference than one who shops by quantity.
Flavour costs more than quantity, and the two retailers disagree about which flavour. At Supertails the twelve-pouch box runs Rs 498 for salmon, Rs 515 for tuna and mackerel, Rs 557 for chicken and Rs 580 for sardine and kitten chicken. At Heads Up For Tails the same box runs Rs 498 for salmon, Rs 528 for mackerel, Rs 530 for chicken, Rs 539 for sardine and Rs 627 for tuna Heads Up For Tails. Tuna is the second cheapest at one shop and the dearest at the other, by Rs 112.
The 96-pouch case is one price for everything, which quietly penalises the smaller pouch. Supertails sells a 96-pouch case at Rs 4,382 against a Rs 5,280 compare-at price for every flavour, whether the pouches are 85 grams or the Gravy Lover's 70 grams. The jelly case therefore delivers 8.16 kilograms and the Gravy Lover case 6.72 kilograms for the same money, which is Rs 537.01 against Rs 652.08 per kilogram. The Gravy Lover costs 21.4 percent more per kilogram at an identical sticker price, because the pouch is 15 grams smaller.
Check the pouch weight before the price on this brand. The jelly pouches are 85 grams and the Gravy Lover pouches are 70 grams, Heads Up For Tails states the difference in its own net quantity field as 4.08 kg against 3.36 kg for the same count of 48, and at least one seller charges the same case price for both. A buyer comparing two boxes of 24 is comparing 2.04 kilograms with 1.68 kilograms. The clearest single figure is the twelve-pouch Gravy Lover box, which both Supertails and Heads Up For Tails sell at Rs 581: that works out at Rs 691.67 per kilogram, 41.7 percent above the Rs 488.24 the same two shops charge for twelve jelly pouches.
One seller has its entire new line priced backwards. Zigly's four Gravy Lover flavours each show the 6-pack at Rs 1,320, the 12-pack at Rs 660 and the 24-pack at Rs 330, which is the correct Rs 330 / Rs 660 / Rs 1,320 ladder assigned to exactly the wrong variants. All twelve variants were out of stock when read, and the same error appears identically on all four flavours, so it is a template fault on the line rather than a typo. At the stated 24-pack price a buyer would pay Rs 196.43 per kilogram, a quarter of the 6-pack rate, which is the tell that no figure in that block is usable.
Every rupee figure here was divided by 84.38, 74 and 66.67 to test whether it is a converted dollar list rather than a rupee one. None of the quotients lands on or near a whole number and none produces a nonsense magnitude, which is what a rupee-native price list looks like. The brand's maximum retail prices are round rupee figures built from a Rs 55 pouch, which is itself the clearest sign the list is set in rupees.
Four countries on page one, and not one of them is Thailand
Searching from India for where Felix is made returns Biggleswade in England, Holland, Hungary or Germany and Australia, and never the Thailand printed on the pack an Indian buyer would actually receive.
Page one of the origin query, and what each says. Wikipedia gives "a single factory in the English town of Biggleswade, Bedfordshire". Nestle's own global brand page contradicts that with "Felix was launched in Holland by Ralston Purina". A Reddit thread has a commenter reporting "my cat's packets are manufactured in either Hungary or Germany". An Australian review site records the country of origin as Australia. A cat-care site says the brand "has changed manufacturers several times over the years". Purina India's own page is on page one and names no country at all.
So every answer a reader finds is about somebody else's market. Each of those four countries is probably right for the market it describes, and none describes the Indian pouch, which two Indian sellers independently say comes from Thailand. The one country that matters to the person searching from India is the one country page one does not mention.
Google's AI Overview starts the right answer and stops. It says "Felix cat food is manufactured in regional facilities worldwide by Nestle Purina PetCare, depending on the market:" and the content ends there, at the colon, with the market-by-market detail never delivered. The framing is correct, which is more than the organic results manage, and it leaves the reader where they started.
On the review query the top result makes serious claims that nothing read here supports. The first organic result for a Felix review search from India is a Reddit thread in r/CatAdvice whose snippet reads "Toxic to so many cats....causing Lethargy, Sickness, Diarrhoea, kidney failure and death". That is an unverified statement by a forum commenter about an unspecified market's product. This page reports that it is the top result, because that is what an Indian searcher meets, and does not repeat it as a finding: no register read for this page holds any entry for this brand, and the two registers that would cover a Thai-made European brand could not be read at all, which is set out above with their HTTP codes.
Both halves of that belong here. A page that repeated the forum claim would be publishing an allegation as a finding. A page that omitted it would be hiding the single most prominent thing an Indian reader sees when they search for a review of this food. What this directory can do is say what is checkable: the maker is named on the pack, the registers that would record a problem were unreadable today, and anyone with a concern about a specific pouch should raise it with their vet and with the importer named on the label.
There is more independent review material than most brands here have, and all of it is about another market's product. Page one returns a scored review from a cat-care site giving species-appropriateness 6 out of 10, ingredient quality 4, product variety 6, price 7 and customer experience 5; an Australian review site; and a 2022 review calling Felix "a good budget wet cat food that's high in protein" that "meets AAFCO's nutrition guidelines for maintenance". None of them tested a Thai-made Indian pouch, and the brand changes manufacturer by market, so their ingredient findings do not transfer.
The one Indian voice on page one is a question, not an answer. A Mumbai cat owners' group thread asks "Is Purina Felix wet food as good as Sheba? Or is it more of whiskas type of product?". Both of those brands have pages here, Sheba and Whiskas, and both are Mars, so the comparison that Indian buyer is trying to make is between one Nestle brand and two Mars brands. Nothing on any of the three packs says so.
What Indian law requires of an imported cat food
Felix is imported, so it enters India under a permit from the animal husbandry department, and that regime is stricter than the one governing a domestically made pet food.
Pet food is not legally food in India. The Food Safety and Standards Act, 2006 defines food for human consumption and excludes animal feed, so the Food Safety and Standards Authority of India sets no compulsory nutritional standard for cat food. The AAFCO claim above sits outside any standard an Indian reader can hold it to.
The Indian standard exists, is voluntary, and this brand does not cite it. IS 11968:2019 is the Bureau of Indian Standards specification for extruded pet food and conformity is not compulsory. No BIS, ISI or IS 11968 reference was found on purina.in or any listing read here. It is also a standard for extruded food, so a wet pouch would need a different specification, and none was found that covers thermally processed pet food in India.
The import regime applies squarely and it has real requirements. The Animal Quarantine and Certification Service publishes India's import procedures and names the Pet Food Products of Animal Origin (Import into India) Order, with a Sanitary Import Permit required for high risk products and pet foods as item 6, together with an official health certificate from the country of origin. A United States government guide for exporters sets out the substance: a permit for the Indian importer, heat treatment to at least 70 degrees Celsius for at least 30 minutes or an approved equivalent, exclusion of ruminant material beyond milk and certain rendered fats, and inspection of the production facility.
That gives a counter-intuitive result worth stating. An imported pouch faces a permit, a heat-treatment specification, ingredient exclusions and a plant inspection. A pet food made in India faces no compulsory product standard at all. The imported regime is the stricter of the two, and it is an animal-health regime rather than a nutrition one, so none of it speaks to whether the food is nutritionally adequate.
Whether the Thai plant holds the Indian approvals is checkable and was not checked. Those requirements include inspection of the production facility, so whether Thai Union's Samut Sakhon plant appears on the Indian department's approved-establishment lists is in principle verifiable. It was not searched for this page and is listed in what is not established.
The labelling duty is the one these listings half-satisfy. The Legal Metrology (Packaged Commodities) Rules require a pre-packaged commodity to declare the country of origin where imported, together with the manufacturer, packer or importer, and the net quantity. Two sellers declare Thailand and state net quantity precisely, with Heads Up For Tails giving "4.08 kg (48 x 85 gm)" and "3.36 kg (48 x 70 gm)", which match this page's own arithmetic to the gram. One seller declares no country at all, and no seller publishes both the manufacturer and a plausible importer.
No FSSAI licence number appears anywhere. Not on purina.in and not on any retail listing read here. An importer and marketer of pet food in India would be expected to hold a licence, and nothing found suggests otherwise, so this is a disclosure gap rather than a compliance finding. Across every brand in this research the only licence number found on a pack belongs to Henlo.
What we could not establish
The 14 questions below are the ones this page could not answer, and they are published rather than left out. Each one names what was looked for, where, why it could not be settled, and the test that would show it if the answer were there.
What the EU RASFF, UK Food Standards Agency and Thai registers hold for Felix
A searchable recall or alert register covering the markets this brand is actually sold in and made in
Looked in: the EU RASFF Window search screen, which returned HTTP 200 and served a JavaScript shell with no readable content on this attempt, the UK Food Standards Agency alerts search, which returned HTTP 403 for the brand term and for the control term alike, the Thai FDA site, which returned a 1,657-byte stub
Why it could not be settled: Felix is a European and Asian brand made in Thailand, so these are the registers that would record a problem, and the one register this page could read has no jurisdiction over a product not sold in its market. Because the UK control returned 403 as well, a nil there would be evidence about the instrument rather than about the brand. Until at least RASFF and the UK agency answer with their own controls, this page does not state that the brand has no recall history anywhere.
What would show otherwise: RASFF and the UK Food Standards Agency searched with controls that return rows, then the brand terms run by the same method, would close it.
Why Supertails names a Thai company as the importer into India
An explanation or a corrected importer field on those listings
Looked in: the Supertails jelly and Gravy Lover listings, which give Thai Union Manufacturing at a Samut Sakhon address against Manufacturer, Marketed by and Imported by alike, the Heads Up For Tails listings, which give an Indian importer at a Gurgaon address, the same retailer's Kennel Kitchen listings, which make the mirror-image error by putting an Indian maker in the Imported by field
Why it could not be settled: A company in Thailand cannot import into India, so one of the three fields is certainly wrong and the most likely reading is a template copying the manufacturer into every role. That is a reading rather than a finding. It matters because between them the two sellers hold both halves of the answer and neither publishes both correctly.
What would show otherwise: A corrected listing, or the statutory block photographed from a physical pouch box, would settle it.
Whether Thai Union makes Felix for markets other than India, and whether it makes competing brands
A customer or brand list from the manufacturer, or an origin statement from another market naming it
Looked in: the Supertails statutory block, which names the company for the Indian product only, page one of an origin search, which names Biggleswade, Holland, Hungary or Germany and Australia for other markets and never Thailand, purina.in, which names no manufacturer at all
Why it could not be settled: Contract manufacture matters partly because the same plant may make several brands a buyer thinks of as alternatives, and nothing read here establishes what else that plant makes. The four countries on page one do establish that the brand changes manufacturer by market, which is the reason a foreign review of its ingredients cannot be applied to the Indian pouch.
What would show otherwise: A plant customer list, or origin statements from two or more markets naming their manufacturers, would establish it.
Where and when the Felix brand began before Nestle acquired it
A founding place and date from a company document or an archive
Looked in: Nestle's own global brand page, which says Felix was launched in Holland by Ralston Purina, Wikipedia and a cat-care site, which both say the brand began with a single factory at Biggleswade in Bedfordshire, England, Purina India's own history page, which dates Nestle's acquisition of Spillers to 1998 and of Purina to 2001 and says nothing about Felix before that
Why it could not be settled: Two sources on page one give two different countries of origin for the brand itself, and the heavier of them is the owner's own page. Neither was read from a company archive or a filing. A founding year or place here would be invented precision, so the page publishes the Nestle-era chain only, which is documented, and states nothing earlier.
What would show otherwise: A company archive, a dated trademark registration, or a corporate history naming the acquiring entities would establish it.
What substantiates the AAFCO claim for the Indian product
A nutrient profile, a formulation statement, a feeding trial, a formulator or an analysis
Looked in: purina.in's Felix page, which states the food is formulated to meet AAFCO standards and names none of the above, the Supertails and Heads Up For Tails listings, which repeat the AAFCO reference without substantiating it, Purina's Arabia site, which publishes a guaranteed analysis for a different market's pouch
Why it could not be settled: An AAFCO claim can rest on formulation to a published profile or on a feeding trial, and the wording used points at the weaker of the two. Even that needs a named profile and a nutrient basis to be checkable. No Indian nutrient panel was found at all, which is the more immediate gap: a reader cannot see the protein, fat or moisture content of the pouch they are buying.
What would show otherwise: A named AAFCO profile with a formulation or trial statement, or a guaranteed analysis on the Indian pack, would establish it.
Whether the Indian pouch matches the nutrient panel published for another market
A guaranteed analysis for the Indian 85 gram pouch
Looked in: Purina's Arabia site, which gives crude protein 12 percent, crude fat 2.8 percent, crude fibre 0.5 percent, crude ash 3 percent and moisture 82 percent for the 85 g Salmon in Jelly, purina.in, which publishes benefit claims and no analysis, the Indian retail listings read here, none of which carries a panel
Why it could not be settled: The Arabia figures are a real published analysis and they describe a different market's product from a brand that demonstrably changes manufacturer by market. Treating them as the Indian pouch's composition would be exactly the error this page warns about elsewhere. They are published here to show what is missing from the Indian pages rather than to stand in for it.
What would show otherwise: The analysis printed on an Indian pouch box, or published by purina.in, would establish it.
Whether any Felix product was among the four Purina brands FDA sampled in 2024
A brand list for the regulatory sampling described in FDA's summary
Looked in: FDA's published summary, which says its Office of Regulatory Affairs collected 20 sealed samples representing four brands of Purina pet food and does not name them, Purina's United States brand list, which does not include Felix
Why it could not be settled: FDA does not name the four brands. Felix's absence from Purina's US brand list makes its inclusion unlikely, and unlikely is inference rather than evidence, so this page does not state either that Felix was or was not among them. The investigation itself is reported on the Pro Plan page, where the product was US-made.
What would show otherwise: FDA naming the sampled brands, or a records request returning them, would close it.
Why one seller prices its entire Gravy Lover line backwards
A correction, or a reason the 6-pack costs four times the 24-pack
Looked in: Zigly's product data for all four Gravy Lover flavours, each showing 6 packs at Rs 1,320, 12 at Rs 660 and 24 at Rs 330, the same seller's five jelly products, where the identical Rs 330 / Rs 660 / Rs 1,320 ladder is assigned correctly to 6, 12 and 24
Why it could not be settled: The correct ladder exists on the same shop and is applied in reverse on the newer line, identically across all four flavours, which makes it a template fault rather than a typo. All twelve variants were out of stock, so nobody can currently buy 24 pouches for Rs 330. Whether it is a data-entry error or a deliberate placeholder is not established, and no figure from that block is used on this page.
What would show otherwise: The listings read again once in stock, or a statement from the seller, would resolve it.
Flipkart's price for the twelve-pouch box
A readable price mapped to a stated pack size
Looked in: the Flipkart product page, which returned HTTP 200 and whose rupee figures could not be mapped to the twelve-pouch variant, a search listing for that page, which displayed Rs 1,999 for what its title calls a pack of 12 x 85 gm
Why it could not be settled: Rs 1,999 would be four times the two cheapest verified sellers for the same twelve pouches, and the figure does not appear on the page it is attributed to. A figure that was never read from the page it belongs to does not get published, which is the whole reason a search snippet is never treated as a price here. The seller is not counted among the five.
What would show otherwise: The page read with its price mapped to a variant would give a usable figure.
What the two bundle variants at one seller actually contain
A clear statement of contents for variants titled "1kg + 12x85g" and "6kg + 48x85g"
Looked in: Supertails' combo listings, which carry those two variant titles at Rs 957 and Rs 2,124
Why it could not be settled: Felix in India is wet food only at every seller read, so a variant promising a kilogram or six kilograms alongside pouches is either a bundle with a dry product from another brand or a mislabelled title. Taken literally the second works out at Rs 210.71 per kilogram, which would be less than half the cheapest verified Felix rate, and that is reason enough not to publish it. Neither variant is used in the price table.
What would show otherwise: The listing's own contents description, or the delivered items, would establish it.
Whether the Samut Sakhon plant holds the Indian approvals the import regime requires
An entry for Thai Union Manufacturing on an Indian approved-establishment list
Looked in: the exporter guidance, which states that the production facility must be inspected, the Animal Quarantine and Certification Service procedures page, which names the Order and the permit requirement without publishing a plant register
Why it could not be settled: The regime requires facility inspection, so an approved-establishment list would in principle name the plant, and no such register was located or searched for this page. The requirement is established and its application to this plant is not, which is a limit of the search rather than a finding about the manufacturer.
What would show otherwise: The Indian department's approved-establishment list, searched for the plant, would close it.
Which Indian standard, if any, covers thermally processed wet pet food
An Indian specification for wet or retort-pouch pet food
Looked in: IS 11968:2019, which specifies extruded pet food and so does not cover a wet pouch, purina.in and every listing read, none of which references any Indian standard
Why it could not be settled: The only Indian pet food standard located covers extruded food, and Felix in India is wet food only. So the voluntary standard a reader might look for does not apply to this product class at all, and whether another Indian specification exists was not established. That is a gap in the framework rather than in this brand's disclosure.
What would show otherwise: An Indian standard for thermally processed pet food, or confirmation that none exists, would close it.
Whether any FSSAI licence number appears on a Felix pack or listing
A licence number on the brand's page or any retail listing
Looked in: purina.in's Felix page and its contact page, the Supertails, Heads Up For Tails, Zigly, Petsworld and Blinkit listings read here
Why it could not be settled: An importer and marketer of pet food in India would be expected to hold a licence, and nothing found suggests otherwise. What is established is only that none of the pages read publishes a number, so a reader cannot check it against the regulator's register. The regulator's own licence search was not queried.
What would show otherwise: A licence number printed on a pack or a FoSCoS register entry would close it.
Whether the claims in the top review result describe any product sold in India
A market, a pouch, a batch or a date behind the forum claims
Looked in: the Reddit thread that is the first organic result for an Indian review search, whose commenters name no market, batch or date, the registers that would record a problem, which were unreadable on this attempt, the US FDA animal and veterinary register, which has no jurisdiction over a product absent from Purina's US brand list
Why it could not be settled: Serious claims made without a market, a batch or a date cannot be checked against any register, and the registers that could in principle corroborate or refute them were the ones that would not answer today. Reporting them as a finding would publish an allegation as fact; omitting them would hide what an Indian searcher actually meets first. This page does neither and says so.
What would show otherwise: A named market and batch, raised with the importer or a regulator, would make the claims checkable.
Common questions
Who manufactures Felix cat food?
The Felix sold in India is made by Thai Union Manufacturing Co., Ltd. at 30/24 Rama 2 Road, Mueang Samut Sakhon district, Samut Sakhon 74000, Thailand, named in the statutory block on Supertails listings. Nestle Purina owns the brand and a third party makes the food. Purina India's own Felix page names no manufacturer at all, and the brand changes manufacturer by market.
Where is Felix cat food made?
The Indian product is made in Thailand, declared by two unrelated Indian sellers. Searching from India returns four other countries instead: Biggleswade in England on Wikipedia, Holland on Nestle's own global page, Hungary or Germany in a Reddit comment, and Australia on an Australian review site. Each is probably right for the market it describes, and none describes the pouch an Indian buyer receives.
Are Purina and Felix the same?
Felix is a Purina brand, so they are not separate companies. Purina India sells seven brands: Felix, Pro Plan, Friskies, Friskies Dog, Supercoat, Beta and Purina ONE, all Nestle Purina. That matters for a shortlist, because ranking Felix and another Purina brand as two options is ranking one company twice.
Has Felix cat food been recalled?
This page cannot tell you, and the reason is worth reading. No entry for Felix appears on the US FDA animal and veterinary register, but Felix is absent from the nineteen brands Purina lists for the United States, so that register has no occasion to hold one. The EU RASFF portal served a JavaScript shell, the UK Food Standards Agency alerts search returned HTTP 403 for the control term as well as the brand, and the Thai regulator returned a stub.
Is Purina Felix better than Whiskas?
This directory publishes no verdict between brands, because that depends on your cat. What it can tell you is that the choice is between Nestle and Mars: Felix is a Nestle Purina brand made in Thailand by Thai Union, while Whiskas and Sheba are Mars brands, and our pages for both record where each is made. Neither pack discloses its parent company.
Where is the cheapest place to buy Felix in India?
Supertails and Heads Up For Tails were joint cheapest at Rs 498 for a box of twelve 85 gram salmon pouches, against Rs 660 at Zigly for the identical box, a spread of 32.5 percent. Two things to check: flavour changes the price by up to Rs 129 at one shop, and the Gravy Lover pouch is 70 grams rather than 85, so a box of twelve holds 160 grams less food.
How much Felix should I feed my cat?
The brand's own guide is one 85 gram pouch per kilogram of body weight, divided into at least two meals. On that guide a four kilogram cat eats four pouches a day, which at the cheapest verified box price of Rs 498 for twelve is about Rs 166 a day. Ask your vet before setting a daily ration, because weight, age and whether your cat also eats dry food all change it.